SAMSUNG UE98DU9072UXXH Crystal UHD Smart TV, 98'

AI-driven resolution upscaling, noise reduction, sharpness enhancement and intelligent black enhancement technologies work together to deliver a stunning image tailored to the Supersize screen.

With motion settings, Motion Xcelerator 120Hz offers amazing motion performance to support VRR games up to 120Hz, to overwhelm the enemy, even at very high speeds.

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

Contrast Enhancer brings the flat image to life by adjusting the contrast, offering excellent image quality with greater depth.

Watch movies in striking picture detail — just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

Multi-tasking has never been so easy. Multi View lets you split the TV screen, and watch what's on TV and on your smartphone — without having to look away. Simply cast your phone to your TV, split the big screen, and do more. Handy if you want to keep an eye on the football score whilst watching a movie.

AirSlim refers to a design feature — an extremely thin and elegant design that “disappears” the TV on the wall when closed. The name “AirSlim” suggests that the device is so thin that it is almost indistinguishable from its surroundings as the very thin profile creates an immediate impression of minimal aesthetics. In addition, the smooth, flat surface helps the device visually interact with the wall or environment, enhancing its role as a decorative element.