SAMSUNG QE50LS03FAUXXH The Frame QLED 4K Smart TV, 50"

Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking, glare-free QLED TV display absorbs reflections  – so even in bright light, you’ll be watching the drama, not yourself.

Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art and stunning photography – including your own. Better still, with The Frame 32” you can switch to Vertical Mode and shake up the way you view your Art.

Make your own Frame. Choose from over 40 interchangeable bezel styles at theframebezel.com to create the perfect match for your taste, space or simply the artwork on display*. It’s easy to swap them whenever you fancy a change – all it takes is a snap to switch things up. So go ahead, the choice is yours.

*Customisable bezels each sold separately. Available colours and designs may vary. For full availability, visit theframebezel.com.

Make everything you watch truly spectacular. With 100% Colour Volume, you’ll get the widest range of true-to-life colours  – no matter what conditions you’re watching TV in. Quantum Dot display technology, unlike others, is able to transform light into breath-taking colour that'll look just as impressive ten years down the line. In fact, we guarantee it.

No matter what's on, Dual LED TV backlighting technology balances warm and cool tones on your TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and deeper contrast.

The Intelligent Motion Sensor will help you maximize energy savings. Now you can set The Frame to display your artwork when you're in the space or turn off when you're away. 

The Brightness Sensor automatically adjusts the brightness and color of the screen, based on the outdoor lighting conditions, preserving the natural image and color of the visuals on the screen.

PANTONE certification certifies the accurate display of 2,030 PANTONE colors and 110 new skin tones. So you can enjoy accurate, realistic viewing experience.

Experience incredible picture detail with vibrant colour in everything you watch – just as the directors intended. HDR10+ fine-tunes every scene and brings out every delicate detail, even in those dark shadows and bright highlights. You’ll finally see exactly what’s lurking in the shadows of that terrifying scene – and witness the true beauty within that sun-soaked beach.

Samsung Vision AI is the new artificial intelligence platform of Samsung TVs that turns the TV into a "smart partner" as it offers you resolution, color, HDR & sound enhancement using neural networks, while providing you with smart functions such as on-screen face/object recognition, automatic subtitle translation in real time, creation of custom backgrounds and the ability to control it via gestures from GalaxyWatch. In addition, the TV can now function as a smart home control center as it detects noises from pets or children, shows statistics and notifications via the SmartThings app or directly on the screen.

Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.

AI-enhanced audio enhancement technology delivers crystal-clear dialogue by analyzing ambient sounds, voice clarity and background noise to isolate voices from other sounds. Enjoy an amazing audio experience with clear dialogue, even in noisy environments.