LG 4K TV UT81 Series 43UT81006LA

The new updated 7th generation a5 AI 4K Gen7 processor improves the capabilities of LG UHD TV, to offer you an immersive viewing experience. The processor removes video noise and creates more vivid color and contrast, while low-resolution images are upscaled and reproduced with quality approaching 4K Ultra High Definition. In addition, artificial intelligence (AI) brightness control ensures the perfect brightness level for any environment by adjusting the brightness from the ambient lighting.

LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.

Experience a TV made for you with features My Profile, AI Picture Wizard, AI Concierge and Quick Cards through the upgraded webOS platform which provides you with even smarter features, as well as 4 guaranteed upgrades through the webOS Re program :New.

Hear every breath and heartbeat as the 9.1.2 virtual surround sound system fills your space with rich stage sound quality sound.

The sound system detects your room layout and where you sit to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Whether it's day or night, the Brightness Control (AI Brightness Control) detects the light in your space and balances the image accordingly for clear and sharp images.

Access the WOW Interface on LG TV for simple soundbar control such as functions, profiles and useful features (soundbar sold separately and Soundbar Mode Control may vary by model, use of LG TV remote control is limited to certain functions only, required network connection for updates).

Filmmaker Mode™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

Transform your experience with fast, smooth gameplay and feel like you're truly immersed in the game world. Find all the settings you need for optimal gameplay in one place thanks to the Game Optimizer, while with the Game Dashboard you can quickly change the current game settings. Additionally, HGiG monitors your TV's performance and picture quality and then tunes HDR graphics to deliver the ultimate HDR experience, while GeForce NOW gives you extended access to your favorite games with Cloud Gaming compatibility.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.