Samsung The Serif 4K QLED TV QE55LS01DAUXXH

Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. Designed to look unconditionally beautiful from any angle in your home.

Finally – see every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in flawless colour.

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

No more blank screen ruining your home décor when The Serif is switched off. Ambient Mode+ turns it into a digital, glare-free canvas to display useful information, your own photos, or colourful patterns.

Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% color volume, so even if the scene is too bright or dark, you'll see plausible imaging. And HDR10+ analyzes each scene by frame to adjust the brightness of each moment.

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Multi-tasking has never been so easy. Multi View lets you split the TV screen, and watch what's on TV and on your smartphone — without having to look away. Simply cast your phone to your TV, split the big screen, and do more. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung's EyeComfort detects local sunset and sunrise times on the screen to automatically adjust the screen accordingly. It also reduces brightness and colors after sunset, so the screen is friendly to your eyes, making it easier to relax and rest.

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

Stay one step ahead with clear picture and smooth performance. Samsung's Crystal UHD TVs incorporate Motion Xcelerator and Auto Game Mode (ALLM) technologies, which optimize frame flow, contrast ratios, sharpness and color gradations for any type of game and noticeably increase responsiveness - for smooth, natural motion blur free.

Enjoy lively yet balanced sound with great voice clarity thanks to AI sound processing that extracts and processes sound artifacts and adjusts the sound taking into account the characteristics of the room and audio content. .

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.