LG 4K TV UT91 Series 98UT91006LA

LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.

All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail.

Experience a TV made for you with features My Profile, AI Picture Wizard, AI Concierge and Quick Cards through the upgraded webOS platform which provides you with even smarter features, as well as 4 guaranteed upgrades through the webOS Re program :New.

Hear every breath and heartbeat as the 9.1.2 virtual surround sound system fills your space with rich stage sound quality sound.

The AI ​​processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Deep learning algorithms then enhance faces and objects to make them look more defined, expressive and multi-dimensional without looking artificial.

Access the WOW Interface on LG TV for simple soundbar control such as functions, profiles and useful features (soundbar sold separately and Soundbar Mode Control may vary by model, use of LG TV remote control is limited to certain functions only, required network connection for updates).

Play on and on. With a 0.1ms response time, you can experience games with no lag between you and your win. Even when the action is fast, jump over to the dedicated Game Dashboard and apply the optimal settings for whatever you play.

Filmmaker Mode™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.